A logo is an identity to the business. It reflects your idea and plan. The logo makes it easy for the customers to remember your product and services. Logo plays a key role in a business’s rapid growth. It attracts people more effectively.
Big brands often use colored logos and prefer decent and captivating designs. There are many types in which you can design a logo but whatever style category you decide for your brand must contain your brand name or its initials.
The technique that professionals use to add your name to the logo is known as typography.
Typography is the graphic art that writes and adjusts alphabets in different styles and eye-catching designs. These designs are created by using different fonts.
When you hire a logo designs company, their expert artists focusing on your business type, select such font for your logo that suits your brand. They know what will grab your audience and motivate them to choose your brand.
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There are 5 Fonts Used in Typography for Logos that are discussed as follows:
This is the oldest type of fonts. It has little line caps on the top and at the end of each letter. In the Microsoft language, it is known as Times New Roman font style. It came from the roman culture as they used to stroke their writing with brush-edge.
It is the most simple and elegant font that is designed with plain color texture. It is when used in logos gives a conventional look.
One of its exceptional features is that it never blurs even when compressed to adjust in a small space.
Slab Serif Fonts
A slab serif is a large form of a classic serif font. Its letters are bigger and are vertically stretched. This font was used on banners and posters in is still applicable on billboards.
It leaves a long-lasting impact on the customer’s mind when used in logos because of their size and formation with bold colors. It is also used in the publications like newspaper leads and magazine titles.
Sans Serif Fonts
This is specifically the modern era design. The format of its letter is similar to serif and slab serif but it doesn’t have top and end lines on the letters.
It is smaller in size and has a thinner width. This font was introduced by German designers and since then roaming around the globe as a symbol of decency.
It is the cleanest and reasonable choice of the prevailing time.
This font copies the real handwriting styles and but not the messy or fluctuated writing. It follows the sequence and pattern of the standard typing forms but appears to be handwritten.
It is clean and sophisticated and gives an impression like someone has done calligraphy with hands. This is generally used on birthday cards.
It is good for printing companies logo designs.
It follows the symmetry of handwriting. It is a signature-like font consisting of roughly written letters like casual handwriting. It copies the usual flow of pen.
The abrupt style of the handwritten font makes it difficult to give a fair illustration of its design.
This is often used in the logos of stationery brands. Also used in diaries and notepads.
Blackletter is based on bold letters. This font is also known as Old English or Gothic script. It follows the style of Western calligraphy.
It contains caps on each letter like serif font and but these caps are not straight rather curved and designed.
It is still used in informal writings and with a dark black texture. This is also used in logos for the fashion industry.
This is a decorative style of font that doesn’t match any particular category of font style. It can be a combination of other fonts or totally a new font.
It is used for decorating a poster. Although it is not much used in logos it can be utilized for catering or event planner businesses.
All these fonts seem so captivating. You can choose any of these types for your brand but a wise selection is important to give your business a perfect identity.