After giving a tough competition to the affordable smartphone market in India, Chinese smartphone brand Realme is now eyeing the fitness band. Xiaomi’s Mi Band offering features prominently in the latest Mi Band 4 is an affordable fitness band segment in the country. Now, Realme CEO Madhav Sheth has confirmed that he is working on launching affordable fitness bands in the Mi Band competition.
Realme has posted a video on the Youtube channel in which Madhav Sheth, the company’s CEO, has spoken about his goal to become the largest lifestyle brand in the country.
Realme is going to launch at least one Band in 2020 and the company is finalizing its first fitness product. This may be a cause of concern for Xiaomi as the lower price and a new design language can attract a significant market share and give a tough competition to the Mi Band series in the country.
In India, there are very few fitness trackers that have gained the popularity of the Mi Band. It is the cheapest and appropriate brand in the wearable segment. In fact, the Mi Band is the only product that has helped Xiaomi become a leading wearable brand in the country.
Realme has recently launched its first truly wireless earphones in India. Dubbed as Realme Buds Air, they look similar to Apple’s AirPods. Realme Buds Air is priced at Rs 3,999 and connects to any smartphone with an instant auto connection facility. On the other hand, one such product from Xiaomi is Redmi AirDots, which costs around Rs 1,000 in China, however, there is no word on when it will be launched in India.